As the CEO, Ms. Sethi is at the core of formulating and executing long-term strategies at The Hotel Firm. In her 20-year career, Ms. Sethi has held a wide variety of leadership positions in sales and marketing across the world’s best hotels and resorts. Her extensive travels for conducting sales blitzes in Dubai, London, Milan, Paris, Berlin & Nairobi, has given her a global perspective. She has headed sales for prestigious destinations - from Ananda in the Himalayas which is listed among the 10 best Spa destinations in the world - to Radisson White Sand Resort Goa, and Radisson Plaza Resort & Spa Kumarakom. She exemplifies the firm’s commitment to help their clients explore new destinations and indulge in new experiences.